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A teaser showed Instagram head Adam Mosseri completely transform his appearance using simple text prompts.
Instagram head Adam Mosseri is teasing upcoming generative AI features for the social app that will allow creators to “change nearly any aspect” of their videos using text prompts. The editing tools will be powered by Meta’s Movie Gen AI model, and are expected to launch on the social network sometime next year, Mosseri said in a video shared on Thursday.
“We’re working on some really exciting AI tools for you video creators out there,” Mosseri said. “A lot of you make amazing content that makes Instagram what it is and we want to give you more tools to help realize your ideas. And you should be able to do anything you want with your videos. You should be able to change your outfit or change the context in which you’re sitting, or add a chain, whatever you can think of,” he added.
The video previews the AI editing features that Mosseri is teasing, including the ability to change your outfit, alter your background environment, add jewelry, and change your overall appearance.
For instance, in one scene, Mosseri’s background changes to a snowy atmosphere, and in another, he transforms into a puppet-like, animated version of himself.
While the previews look clean and seamless, it’s unknown if the user-facing editing tools will render the same sort of results once launched.
When Meta unveiled Movie Gen back in October, the company said the model allows you to use simple text inputs to create videos and sounds and edit existing videos. Meta said at the time that the AI video generator wouldn’t be publicly available. Today’s announcement reveals that Meta will be leveraging the model to give creators on Instagram more AI editing tools for their videos.
It’s worth noting that Meta unveiled Movie Gen months after OpenAI and Adobe debuted similar models. OpenAI’s Sora launched to some users earlier this month, and Adobe started letting some users test its Firefly video generator in October.
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Threads is introducing a new way to reshare photos and videos on its social network. Instead of quote-posting the original post and then adding commentary, Threads users will instead be able to click a new option, “Use media,” allowing them to just reshare the photo or video directly to a new post where they can add their own text. The image or video will still be credited to the original poster, however.
The feature was announced on Wednesday by Instagram head Adam Mosseri in a post on Threads. He noted that the new option would be a “quick, easy way to add your creative takes to trending images.”
A post from the Threads account also indicated that the attribution to the original poster would appear on the top left of the image.
To access the option to “Use media,” you can long-press on any media published on Threads or you can tap on the repost button. It will then appear as a new option in the pop-up window below “Repost” and “Quote.”
If you aren’t yet seeing the feature, you should soon; Mosseri’s post says it’s rolling out to the Threads user base. He doesn’t describe the feature as something the company is testing, but says that user feedback is welcome.
Not everyone has responded positively to the introduction, however, with some creators replying to Mosseri’s post to ask if they can turn this setting off. These users noted that not all creators want their images reshared in this way, particularly because it may allow others to capture traffic and attention for their work without putting in any effort.
Threads’ account responded to those queries, noting that users can turn off media reuse in the app’s settings. Users can also use quote-post controls to decide who is able to reuse the media you share, the company said.
Updated after publication with more information on the settings/controls for the feature.
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